Why is imposter syndrome so common and what to do about it

Why is imposter syndrome so common? I’m going to share a secret with you here, everyone I’ve ever worked with has imposter syndrome. I have it. Clients I have who run businesses all their lives have it. People who have won Dragon’s Den have it. Those coaches who make 7 figures and are uber-successful have it (I sat at a table once with 3 heavy hitters and was so shocked to hear them doubting themselves and comparing themselves to others!).

What is imposter syndrome and how does it rear its ugly head.

Imposter syndrome is the fear that you’re not…


We all get in the funk sometimes! The internet goes down, we feel grotty, we’ve just lost a client, we had an argument with our loved one, we just can’t seem to get in the mood.

Life throws all sorts of curve balls at us, and as small business owners, we still have to keep the ship moving and do the things we need to do to keep our business afloat.

So here’s some tips when you’re feeling funky!

1 — Step away from it all

We can feel like we just have to battle on through. Keep ploughing through those emails, keep up with replying to…


As the new year starts I keep thinking about what I want to achieve in my life and business in 2019.

If you’ve ever read The Desire Map by Danielle LaPorte you’ll know that she talks about focusing on one word for your year ahead. A kind of beacon to attempt to improve your life and bring it closer to an ideal you want. And if you’ve never read it, well now you know!

My word for last year was ‘calm’.

What would your word be for 2019?

I wanted to be calmer. To think in a more calm way. To feel more calm with the ups…


I’ve realised that I’ve been a little anxious of late. Worrying about the state of the world, Brexit, impending doom, people dying on the streets, my house being repossessed, losing all my work, my daughter entering the world of social media, Donald Trump and the list goes on and on.

And the more my anxiety grows, and the more I worry, the less my eye is on the ball of work.

The more I fret and list reasons not to be cheerful, the worse the world seems to be and the more I start looking for reasons to conclude that…


Recently I was asked by an ERDF funded programme The Big House in Nottingham to give a talk on starting a business from your home, so I thought I’d share my learnings with you too!

So here goes my guide to starting your business from your home.

But first I wanted to tell the story of starting my business in case you thought this amazing yellow branded woman was all a big part of my overall strategy.

I had no idea what I was doing when I started out!

I’d just moved into a more expensive rented house with my…

Debbie Clarke

I’m debbiedooodah helping female entrepreneurs create fabulous online brands & make money online! Runs Blue Stockings Society and podcasts at Women Who Create

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